In Scotlands Business Awards
Competing for one of the awards is an exciting time not just for you but your staff and customers too. There is soon a lot of discussion locally about which businesses are in the running and of course who might win. Always hotly contested are the individual city/town awards. But what does competing involve and what can you expect to happen next ?
Votes
Any member of the public can vote for the business but it is only one factor. The are also some businesses where voting or asking customers to vote is simply not appropriate.
Street Team
During this stage we are looking at how easy is it for customers to find your business.
Mystery shoppers
Mystery shoppers can, phone you and make internet and facebook enquiries to test some of the customer experience. Some can call in to test your products and services. If they have any difficulty accessing the business someone from the team will be sent to find out why. Businesses are selected at random for mystery shopping as once we are in an area businesses tend to share that information making it less effective.
The Decision
Through a combination of nominations, the street team, mystery shopping and our discussions with the owner/manager, a winner is decided. The decision is final and no further correspondence will be entered into.
The results night
The results night for your area is as chance to get together with other finalist businesses from your area and find out first who wins. The Black Tie Award evening dinners are held locally in a hotel in your region.
The Annual Grand Final
If you have won in your regional awards your business can compete in the highly anticipated national Grand Final held annually in Glasgow. It brings together the winners from our 16 regional qualifying award competitions to find out who will win the national awards.