The benefits of competing
The benefits to you and your business taking part cannot be underestimated it goes way beyond the excitement from the nomination stage.
Even the voting stage when people are mainly voting online, creates huge local awareness that you are participating, are considered good enough to compete alongside your fellow businesses and that the public are recommending your business, all in one.
Businesses have in the past included the voting page url in their customer emails, posted notices asking customers to vote, put leaflets with the voting address in shop carrier bags and even left voting details with menus on each table of their restaurants and cafes. And of course they share it in their social media as a bit of fun !
Then there’s the Awards Ceremony night itself, everyone attending wants to know who’s there. Following it some features may be run by the local press with the winners.
Its important for the competition too that the public see the results of the competition and that they know the time they took to nominate you or vote for you wasn’t wasted, and actually came to something.
Going forward if you win in your category you have the option of entering the national stage held once a year where regional winners can come together to find out who will win he national awards.